XinJiHao 10 Tee Verpakking deur Evan Chen

Die ontwerp XinJiHao 10 Tee Verpakking deur Evan Chen is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2022

XinJiHao 10 Tee Verpakking

deur Evan Chen

Kliënt: Bama Tea Co., Ltd

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

55,399

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #127647

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor XinJiHao 10 Tee Verpakking

In die proses om die tien jaar oue teekoek wat in die interne droë pakhuis gestoor is, uit te haal, maak verbruikers die teeboks van die goue kruislyn oop, asof hulle die goue eeu van tien jaar oopmaak. Die bergpatroon in die buitenste boks en die driedimensionele bergbeeldhouwerk in die binnepot verteenwoordig die berg waardeur die tee in die proses van vervoer gegaan het en die berg wat die tee geboorte gegee het, wat die antieke Pu'er gemaak het tee 'n houer met unieke geheue.

Die Erkenning

Oor die A' Design Award in Goud

XinJiHao 10 Tee Verpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat XinJiHao 10 Tee Verpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. XinJiHao 10 Tee Verpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Afmetings & Verpakking: 3000mm*3000mm*3000mm
Etikette: logo，packaging，illustrations，graphics
Produksietegnologie: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Ontwerpuitdaging: How to combine the quality of "Black Gold Decade" with visual expression.
Navorsing: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspirasie: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Projekduur: The project was launched in Suzhou in March 2021.
Bedryfsvloei: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patente: BamaTea
Spanlede: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Beeldkrediete: BamaTea