The Heaven Lost Kersverpakking by Chan Yiu Chung

The Heaven Lost Kersverpakking by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2022

The Heaven Lost Kersverpakking

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #128131

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Colors

The Design

About The Heaven Lost Kersverpakking

Die Heaven Lost is 'n verpakkingsboks wat ontwerp is vir 'n geurkers. Die grafiese tema is geïnspireer deur Europese mitologie en beeld gode uit wat op soek is na iets wat uit die hemel verlore geraak het. Die handgetekende illustrasie loop deur oor al die kante van die boks, wat 'n verouderde voorkoms gee en kliënte uitnooi om die boks om te draai. Swart-en-wit-druk hou die ontwerp skoon. Die struktuur is 'n eenvoudige boks met 'n bo- en onderdeel, met afmetings van 83 mm breedte, 83 mm diepte en 102 mm hoogte. Die boks is gemaak van 240gsm Munken Lynx, 'n onbedekte volhoubare papier in 'n natuurlike wit tint.

The Recognition

About the A' Design Award in Yster

The Heaven Lost Kersverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat The Heaven Lost Kersverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. The Heaven Lost Kersverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021