Fragrance Gallery Primêre Funksie: Kleinhandel-binneruimteontwerp by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Binneruimte- en Uitstallingsontwerp Competition Category.
SilwerInterieur· 2022
Fragrance Gallery Primêre Funksie: Kleinhandel-binneruimteontwerp
Client: SODA Architects
A' Design Award in Silwer Winner in Interieur Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Primêre Funksie: Kleinhandel-binneruimteontwerp
Geurgalery is 'n kleinhandel-binneruimte vir 'n parfuummerk in Beijing wat 314 vierkante meter beslaan. Die ruimte is soos 'n kunsgalery ingerig eerder as 'n konvensionele winkel. Die ingang is gebou uit ongeveer 5 000 herwinde parfuumbottels wat 'n mediastruktuur vorm wat dag en nag van kleur verander. In die hoofsaal dra 'n geboë oppervlak van 20 meter lank digitale projeksies van parfuumteksture en inligting oor geskiedenis en rou materiale. Die ontwerp kombineer visuele, klank-, geur- en interaktiewe elemente, en lei besoekers langs 'n selfgeleide toer.
The Recognition
About the A' Design Award in Silwer
Fragrance Gallery Primêre Funksie: Kleinhandel-binneruimteontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Fragrance Gallery Primêre Funksie: Kleinhandel-binneruimteontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Fragrance Gallery Primêre Funksie: Kleinhandel-binneruimteontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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