No48 Geurverspreider by Nicolas Boon and Tatiana Garcia

No48 Geurverspreider by Nicolas Boon and Tatiana Garcia is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2022

No48 Geurverspreider

by Nicolas Boon and Tatiana Garcia

Client: Omecara

A' Design Award in Silwer Winner in Verpakking Category

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Colors

The Design

About No48 Geurverspreider

Die Omecara-ateljee het 'n vorm gedefinieer wat gepoleerde amber of 'n klippie wat op die see gevind word, oproep, en breek dus met die tradisionele beeld van ambergris. Die vorm is ontwerp om vaste en vloeistof, land en see op te roep. Die identiteit word gekenmerk deur die getal 48, 'n letters waar die manlike vierkant 4 en die vroulike geronde 8 mekaar aanvul. Die tipografiese behandeling gee 'n indruk van rustige ligtheid, terwyl die goudkleurige warm stempel, in dieselfde skakering as die parfuum, houer en inhoud assosieer. 'n Subtiele spel van teenoorgesteldes en dualiteit.

The Recognition

About the A' Design Award in Silwer

No48 Geurverspreider is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat No48 Geurverspreider 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. No48 Geurverspreider is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The No48 fragrance diffuser combines style and discretion, offering an intense amber fragrance that diffuses through the single black wooden stick. The Omecara studio has created an identity characterised by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives a sensation of restful lightness, while the golden hot stamping in the same shade as the perfume delicately combines container and content. The colours of the glass bottle are the opposite of the colour palette used for the packaging.
Dimensions & Packaging: Limited Edition, Packaging: Width 80mm x Depth 80mm x Height 210mm, Bottle: Width 75mm x Depth 75mm x Height 115 mm, 250ml
Tags: Duality, Elegant, Minimalist, Harmonious, Delicate, Feminine/Masculine
Production Technology: Black screen printing on glass, paper: Colorplan white frost paper 350 g/m2, intense black offset printing and Luxor 232 MP hot stamping, protective varnish
Design Challenge: The complexity of this project stems from the fact that the opposites had to be harmoniously combined within the same composition. The precision of the gold hot stamping on the edge of the packaging demanded a high degree of technical skill, it had to be precise without cracking or damaging and create a perfect fit. The packaging had to reflect a certain level of sophistication while being extremely simple.
Research: The Omecara studio has synthesised two natural elements mysteriously linked by their names: ambergris, an animal raw material used in perfumery, and yellow amber, an ornamental resin that owes its name to the Arabic word "anbar", which designates ambergris. The relevance of the project results from a play between opposites: land/sea, masculine/feminine, square/round, solid/liquid, container/content, black/white.
Inspiration: The synthesis of ambergris and yellow amber has resulted in a delicate abstract form that evokes polished amber or a pebble found by the sea, breaking with the traditional image of ambergris. The shape has been carefully designed to evoke solid and liquid, land and sea. The chromatic choice of gold was obvious, embodying on the one hand the colour of amber and on the other the symbolic value of ambergris. The minimalist typographic composition evokes the Zen garden and gives a feeling of lightness and relaxation. A subtle play of opposites and duality.
Project Duration: November 2020 in Luxembourg
Operation Flow: To reinforce the conceptual value of the duality, the golden shape embraces the edge of the packaging in a balanced way. Presented side by side, the packages create a harmonious scenography reconstituting the golden pebble. The chromatic harmony of gold, intense black and white creates a soothing and precise composition.
Patents: Omecara Sarl 2021
Team Members: Nicolas Boon Creative Director
Tatiana Garcia Designer
Image Credits: Photographer Tatiana Garcia 2020