Shuanghui Rebrand Primêre Funksie: Wors Verpakking deur Tiger Pan

Die ontwerp Shuanghui Rebrand Primêre Funksie: Wors Verpakking deur Tiger Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Shuanghui Rebrand Primêre Funksie: Wors Verpakking

deur Tiger Pan

Kliënt: Shuanghui Group

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

16,345

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #130897

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Shuanghui Rebrand Primêre Funksie: Wors Verpakking

Boekteks: Shuanghui Herbrandering is 'n verpakkingsontwerp vir 'n gekookte ham-produk wat in China verkoop word. Die herontwerp behou die oorspronklike handelsmerkelemente en vervang gepikselleerde beelde met geometriese grafika, sodat die verpakking van 'n afstand herken kan word. Aansigte van die produk vanuit verskillende hoeke en in verskillende kombinasies word vereenvoudig tot afgeronde vorms. Drie groepe helder kleure onderskei die verskillende geure. 'n Duidelike inligtingsuitleg en 'n eenvormige reekssisteem help kopers om die verlangde item vinnig te vind. Die nuwe handelsmerkskrif volg 'n sagte boog.

Die Erkenning

Oor die A' Design Award in Brons

Shuanghui Rebrand Primêre Funksie: Wors Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Shuanghui Rebrand Primêre Funksie: Wors Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Shuanghui Rebrand Primêre Funksie: Wors Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Afmetings & Verpakking: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Etikette: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Produksietegnologie: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Ontwerpuitdaging: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Navorsing: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspirasie: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Projekduur: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Bedryfsvloei: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Spanlede: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Beeldkrediete: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu