Secret Behind Magic Neute-verpakking deur Stora Enso China Packaging

Die ontwerp Secret Behind Magic Neute-verpakking deur Stora Enso China Packaging is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Secret Behind Magic Neute-verpakking

deur Stora Enso China Packaging

Kliënt: Stora Enso China Packaging

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

15,903

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #131239

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Secret Behind Magic Neute-verpakking

Secret Behind Magic is 'n blindekas-verpakking vir gemengde neute. Die buitedoos se grafika gebruik gekoördineerde lyne en drie primêre kleure, geïnspireer deur Mondriaan se komposisie, gekombineer met 'n gesimuleerde bruin kraftpapier-tint. Die ontwerp dra die idee van gebalanseerde en gesonde voeding op 'n eenvoudige manier oor. Die binnedosies volg dieselfde kleure en voeg spotprentkarakter-illustrasies by vir 'n rolspel-speletjie. 'n Interne hysmeganisme stoot elke binnedosie na die opening, sodat alle dosies een-vir-een uitgetrek kan word. Voedselkontak-graad bord en soja-ink word gebruik.

Die Erkenning

Oor die A' Design Award in Brons

Secret Behind Magic Neute-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Secret Behind Magic Neute-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Secret Behind Magic Neute-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Afmetings & Verpakking: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Etikette: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Produksietegnologie: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Ontwerpuitdaging: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Navorsing: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspirasie: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Projekduur: The project started in June 2020 and launched in April 2021 Beijing, China.
Bedryfsvloei: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patente: Structure utility model patent copyright belongs to Stora Enso China Packaging
Spanlede: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang