Unique Me Druiweverpakking by Agilis Design Graphic Design

Unique Me Druiweverpakking by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2022

Unique Me Druiweverpakking

by Agilis Design Graphic Design

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Druiweverpakking

Book Text: Unique Me is 'n papierkartonverpakking wat ontwerp is vir vars druiwe. Die ontwerp is gebaseer op die idee dat geen twee mense in die wêreld dieselfde is in voorkoms, gedagtes, karakter of gebare nie. Handgetekende illustrasies gee die druiwe eenvoudige gesigte, sodat die vrugte aangebied word as 'n groep individue. 'n Frisse kleurpalet en 'n eenvoudige uitleg ondersteun die tema. Die vars vrugtemark in China is uiters kompeterend en gebruik dikwels eenvoudige foto's van vrugte of plaastonele. Unique Me is daarop gemik om uit te staan en 'n emosionele band met kliënte te bou.

The Recognition

About the A' Design Award in Brons

Unique Me Druiweverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Unique Me Druiweverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Unique Me Druiweverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji