Voila Cool Stuff Roomysverpakking deur Kamal Rizk - Bold Branding

Die ontwerp Voila Cool Stuff Roomysverpakking deur Kamal Rizk - Bold Branding is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2022

Voila Cool Stuff Roomysverpakking

deur Kamal Rizk - Bold Branding

Kliënt: Voila Dessert Shop

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

21,715

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #131926

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Voila Cool Stuff Roomysverpakking

Dit is 'n reeks pakkette vir 9 roomysgeurontwerpe, verenig onder een emblematiese logo, waarin die ontwerper die aanbieding van roomys hermodelleer. Hy het ’n nuwe tema geskep waardeur hy die verskillende geure herverbeeld in die vorm van simboliese vrugte en nektarpatrone, oorspronklike tipografie, en ook relevante vars kleure wat die ontwerpelemente beklemtoon. Die ontwerp herskep eenvoudig die konsep van smaak deur die tong-ikoon wat in die hele reeks gebruik word en roep 'n ander manier op om dit te bespeur.

Die Erkenning

Oor die A' Design Award in Yster

Voila Cool Stuff Roomysverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Voila Cool Stuff Roomysverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Voila Cool Stuff Roomysverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Afmetings & Verpakking: Various Tapered Paper Ice Cream Containers
Etikette: branding, packaging, packaging, illustration, typography, icecream, identity
Produksietegnologie: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Ontwerpuitdaging: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Navorsing: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspirasie: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Projekduur: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Bedryfsvloei: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Spanlede: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager