Tsingtao Beer Primêre Funksie: Bier-geskenkkissie-verpakking by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2022
Tsingtao Beer Primêre Funksie: Bier-geskenkkissie-verpakking
by Tsingtao Brewery Culture Media Co., Ltd.
Client: Tsingtao Brewery Culture Media Co.,Ltd.
A' Design Award in Silwer Winner in Verpakking Category
Verified Award Winner
Verify Award Status for #132955The Design
About Tsingtao Beer Primêre Funksie: Bier-geskenkkissie-verpakking
Boekteks: Tsingtao Bier is 'n geskenkkissie-verpakking wat vir die handelsmerk se 120ste herdenking geskep is. Die ontwerp huisves drie ouwynagtige Pilsner-biere en is gebaseer op die kenmerkende argitektuur van Qingdao. Die illustrasie kombineer plaaslike landmerke met handelsmerkkultuur en wys die skakel tussen die handelsmerk en die streekskultuur. Die buitenste omhulsel vou na albei kante oop, 'n beweging wat geïnspireer is deur die blomseisoen van hop, een van die bierbestanddele. Die biere word onthul wanneer die geskenkkissie oopgemaak word. Spesialiteitspapier word gebruik, en die produksie sluit UV-drukwerk, warmstempeling en reliëfdruk in.
The Recognition
About the A' Design Award in Silwer
Tsingtao Beer Primêre Funksie: Bier-geskenkkissie-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Tsingtao Beer Primêre Funksie: Bier-geskenkkissie-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Tsingtao Beer Primêre Funksie: Bier-geskenkkissie-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Team Members
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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