Idun Red Heart Appelsap by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2022

Idun Red Heart Appelsap

by Evan Chen

Client: Lascaux Design Institute Inc.

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Appelsap

Die godin van die jeug wat die goue appel regeer: Idun. Die hoofbeeld bring hulde aan die kunstenaar John Bauer, onttrek Idun en herontwerp dit om die pragtige appelkweek-omgewing in te sluit. Die appels in die godin se hand is op die botteletiket uitgehol om die rooi appelsap onder die etiket te openbaar, wat die natuurlike eienskappe van die appels uitdruk. Drie van die appels word met 'n goue stempelproses behandel om die drie goue appels oor te dra wat van die Jeuggodin gekry word om in sap uit te druk.

The Recognition

About the A' Design Award in Silwer

Idun Red Heart Appelsap is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Idun Red Heart Appelsap 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Idun Red Heart Appelsap is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang