Silwer Verpakking · 2022
Shengming Shijia Primêre Funksie: Tee-geskenkboks
by Hangzhou Xianlin Tea Co., Ltd.
- A' Design Award in Silwer 2022 in Verpakking
- CLIENT: Hangzhou Xianlin Tea Co., Ltd.
- Estimated Number of Design Views: 24,313
- Verification code B680F06913 · Verify this award
Colors
About Shengming Shijia Primêre Funksie: Tee-geskenkboks
Shengming Shijia is 'n tee-geskenkboks wat plaaslike landskappe wat met tee-kultuur verbind is, ten toon stel. Die buitenste boks gee die uitsig weer wat bekend staan as Drie Poele wat die Maan Weerspieël, gemaak van papier met druk- en stempeltegnieke. Die hoofkleur is inkblou, wat die nag oproep. Twee uitgeholde helftes op die buitenste boks kom saam om 'n volmaan te vorm voordat die verpakking oopgemaak word. Die buitenste boks word van twee kante uitgetrek en openbaar netjies gerangskikte ronde maandrukwerk op die binneboks. Die ontwerp verbind 'n beroemde plaaslike uitsig met die kalm stemming van teeproe.
About the A' Design Award in Silwer
Shengming Shijia Primêre Funksie: Tee-geskenkboks is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Shengming Shijia Primêre Funksie: Tee-geskenkboks 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Shengming Shijia Primêre Funksie: Tee-geskenkboks is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
