Guizhou Moutai Maoyuan Jiu Sterkdrankverpakking deur Luo Heng

Die ontwerp Guizhou Moutai Maoyuan Jiu Sterkdrankverpakking deur Luo Heng is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2022

Guizhou Moutai Maoyuan Jiu Sterkdrankverpakking

deur Luo Heng

Kliënt: Laboratory and Hopeful

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

19,152

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #133947

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Guizhou Moutai Maoyuan Jiu Sterkdrankverpakking

Guizhou Moutai Maoyuan Jiu is 'n verpakkingsontwerp vir 'n Chinese sterkdrank. Die bottel is gemaak van glas met 'n sandstraalproses en 'n reliëf-embleem in roosgoud. Die nek is afgewerk met 'n metaalspuitproses, en die bokant van die deksel is met nagemaakte glas in reliëf uitgewerk. Die buitedoos gebruik warmstempeling en reliëfwerk. Donkergroen en goud vorm die hoofkleurskema. Golfpatrone verwys na die Chishui-rivier wat in die produksie gebruik word, terwyl 'n vlieënde godin op die deksel en 'n kraanvoël met dennetakke op die nek tradisionele Chinese motiewe volg.

Die Erkenning

Oor die A' Design Award in Silwer

Guizhou Moutai Maoyuan Jiu Sterkdrankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Guizhou Moutai Maoyuan Jiu Sterkdrankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Guizhou Moutai Maoyuan Jiu Sterkdrankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Afmetings & Verpakking: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Etikette: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Produksietegnologie: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Ontwerpuitdaging: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Navorsing: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspirasie: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Projekduur: The project started in November 2019 in Jiangxi and finished.
Bedryfsvloei: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Spanlede: Luo Heng
Beeldkrediete: Luo Heng