Goud Verpakking · 2022
Freeze Dried Koffieverpakking
by Shanghai Yuanshang Culture Communication Co., Ltd.
- A' Design Award in Goud 2022 in Verpakking
- CLIENT: Huzhou Jinnuokang Health Technology Co., Ltd.
- Estimated Number of Design Views: 34,883
- Verification code 7EEC00784B · Verify this award
Colors
About Freeze Dried Koffieverpakking
Freeze Dried is 'n koffieverpakkingsontwerp wat vir 'n jong verbruikersmark geskep is. Die verpakking kombineer 'n moderne voorkoms met elemente van tradisionele Chinese kultuur. Die visuele konsep is gebaseer op die vyf elemente van goud, hout, water, vuur en aarde, en gebruik tradisionele Chinese kleure. 'n Groot blik hou verskeie kleiner blikkies, sodat die stel eenvoudig is om te stoor en te dra. Elke klein blikkie is herseëlbaar, wat help om die hoeveelheid koffie wat gebruik word te beheer. Die buitenste etiket is op gelamineerde papier gedruk, en die klein blikkies is van polipropileen vervaardig.
About the A' Design Award in Goud
Freeze Dried Koffieverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Freeze Dried Koffieverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Freeze Dried Koffieverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Dimensions & Packaging
- Diameter 95mm
Height 130mm - Tags
- Ingenious, Quality, Fashion
- Production Technology
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - Design Challenge
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Research
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Inspiration
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Project Duration
- The project started in Shanghai in November 2020 and ended in May 2021.
- Operation Flow
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
