Gift of Huangyao Sous Verpakking deur Jie Yang

Die ontwerp Gift of Huangyao Sous Verpakking deur Jie Yang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Gift of Huangyao Sous Verpakking

deur Jie Yang

Kliënt: Decelent

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

12,137

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #136027

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Gift of Huangyao Sous Verpakking

Gift of Huangyao is 'n geskenkverpakkingsontwerp vir 'n geursous wat in die antieke dorp Huangyao, Guangxi, China, vervaardig word. Drie lae uitgekerfde, deurboorde papier word agter mekaar geplaas om 'n driedimensionele toneel te vorm. Die buitenste laag toon poorthuise, boogpoorte en brûe. Die middelste laag toon pawiljoene en die plaaslike lewe. Die binneste laag toon berge en riviere. Die rangskikking herinner aan 'n tradisionele Chinese binnehofwoning. Die bottelprop het die vorm van 'n blouklip-pad. Afbreekbare papier word as die hoofmateriaal gebruik.

Die Erkenning

Oor die A' Design Award in Brons

Gift of Huangyao Sous Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Gift of Huangyao Sous Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Gift of Huangyao Sous Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Afmetings & Verpakking: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Etikette: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Produksietegnologie: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Ontwerpuitdaging: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Navorsing: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspirasie: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Projekduur: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Bedryfsvloei: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Spanlede: Jie Yang