Lowen Bierverpakking by China Resources Snow Breweries Ltd.

Lowen Bierverpakking by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2022

Lowen Bierverpakking

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award in Silwer Winner in Verpakking Category

27,400
Verified Award Winner
Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Bierverpakking

Lowen is 'n verpakkingsontwerp vir 'n bierreeks. Die ontwerp kombineer pentekeninge, mezzotint-kuns en straattatoeëerillustrasie. Geometriese vorms en helder kleure dui die verskillende geure aan, insluitend framboos, kersie en Weissbier, sodat elke variant vinnig en direk herken kan word. Die illustrasies stel wilde en sagte beeldmateriaal teenoor mekaar om 'n sterk visuele effek en 'n sosiale karakter te skep. Die blikkies is van aluminium gemaak en die bottels is van glas gemaak. 'n Gedetailleerde drukproses hou elke beeld helder en presies.

The Recognition

About the A' Design Award in Silwer

Lowen Bierverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Lowen Bierverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Lowen Bierverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release