Li Beer Bierverpakking deur China Resources Snow Breweries

Die ontwerp Li Beer Bierverpakking deur China Resources Snow Breweries is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2022

Li Beer Bierverpakking

deur China Resources Snow Breweries

Kliënt: China Resources Snow Breweries

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

61,282

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #136752

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Li Beer Bierverpakking

Li is 'n geskenkverpakkingsontwerp vir bier. Die glasbottel ontleen sy vorm aan die Shuang-Er-Ni-Yu erdebottel wat by die Yangshao-kultuurterrein opgegrawe is. Gravures op die oppervlak herinner aan tradisionele waterrimpelings en visstrepe. 'n Reliëftegniek word op die verpakking toegepas, sodat die tekstuur deur aanraking gevoel kan word. Elegante beelde en argaïese lettertipes voeg 'n gevoel van geskiedenis by. Die verpakking word oopgemaak deur die boonste seël af te skeur. Die ontwerp vier die vroeë geskiedenis van bierbrouery in China en die tradisionele Chinese resep wat vir die bier binne-in gebruik word.

Die Erkenning

Oor die A' Design Award in Goud

Li Beer Bierverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Li Beer Bierverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Li Beer Bierverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Afmetings & Verpakking: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Produksietegnologie: The bottle is made of glass.
Ontwerpuitdaging: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Navorsing: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspirasie: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Projekduur: The project started in 2020 and finished in June, 2021.
Bedryfsvloei: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.