Silwer Verpakking · 2022
Wildheart Organics Aromaterapie Kerse
- A' Design Award in Silwer 2022 in Verpakking
- CLIENT: Depot Creative
- Estimated Number of Design Views: 31,115
- Verification code 9D560A5B07 · Verify this award
Colors
About Wildheart Organics Aromaterapie Kerse
'n Premie-voorkoms vir 'n onberispelik organiese geurige soja-kerslyn. Die idee was om by hoër-end kleinhandelaars in te breek met 'n voorkoms wat die kwaliteit van die produk sou weerstaan, om deur middel van die produk se kleur gekommunikeer te word. Materiaalkeuse en afwerkings is die sleutel tot verbruikers & # 039; persepsies, van beide 'n aanvanklike indruk tot 'n tweede meer deurdagte evaluering. Die kleure wat gebruik word, is afgelei van die plante en kruie wat elkeen van die geure maak. Die illustrasies het 'n eteriese kwaliteit, wat verwys na geur wat in die lug verdwyn soos 'n kers brand.
About the A' Design Award in Silwer
Wildheart Organics Aromaterapie Kerse is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Wildheart Organics Aromaterapie Kerse 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Wildheart Organics Aromaterapie Kerse is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
