Goud Verpakking · 2022
By Beth Kollageenaanvullingsverpakking
- A' Design Award in Goud 2022 in Verpakking
- CLIENT: Depot Creative
- Estimated Number of Design Views: 44,837
- Verification code B9E9000BA5 · Verify this award
Colors
About By Beth Kollageenaanvullingsverpakking
Die agentskap het die opdrag gekry om 'n visuele identiteitstelsel en verpakkingsontwerp te skep, insluitend 'n pasgemaakte vaartuig vir hierdie luukse ateljee. Waar moontlik is alle materiaal gekies op grond van hul omgewingsbewyse, wat wissel van die gebruik van na-verbruikersafval, FSC-papiere en soja-gebaseerde ink. Die verpakking gebruik 'n kleurpalet van donkergroen en ligte pastelkleure, hoë kwaliteit materiale, strukture en subtiele drukafwerkings om 'n tasbare gevoel van beide luukse en aansien te skep.
About the A' Design Award in Goud
By Beth Kollageenaanvullingsverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat By Beth Kollageenaanvullingsverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. By Beth Kollageenaanvullingsverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
