Love is Invisible Verpakking by En Ke is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2022
Love is Invisible Verpakking
by En Ke
Client: Super Joey Foundation
A' Design Award in Silwer Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Love is Invisible Verpakking
Diskriminasie teen Asiërs het toegeneem in die V.S.A. tydens die pandemie. Die ontwerppkonsep van Love is Invisible is spesifiek gebaseer op die konsep van watertoleransie in Asiatiese kultuur, om te wys dat die liefde tussen mense onsigbaar is, wat diskriminasie kan uitskakel en hindernisse kan verwyder. Love Is Invisible is 'n openbare welsyn-aktiwiteit wat deur die Super Joey Foundation in byna 20 stede landswyd van stapel gestuur is. Die Tsddesign-span het die T-hemde en verpakking ontwerp wat jong vrywilligers van verskillende rasse landswyd sal dra uit die Love is Invisible-versameling.
The Recognition
About the A' Design Award in Silwer
Love is Invisible Verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Love is Invisible Verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Love is Invisible Verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
- Dimensions & Packaging
- Outer packaging specifications: cylinder diameter 12cm, height 25cm
- Tags
- About love, Asian culture, blue and white porcelain, water, invisible.
- Production Technology
- Cylindrical paper outer packaging, pure cotton clothing
- Design Challenge
- With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
- Research
- Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
- Inspiration
- Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone! - Project Duration
- Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
- Operation Flow
- Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
- Team Members
- Creativity and Design: KE,EN
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