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Hometown Flavor Rysnoedel Verpakking by Changshu Institute of Technology

Hometown Flavor Rysnoedel Verpakking by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.


SilwerVerpakking· 2022

Hometown Flavor Rysnoedel Verpakking

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #138716

Colors

The Design

About Hometown Flavor Rysnoedel Verpakking

Yunnan is die tuiste van talle etniese minderhede wat hul eie unieke eetstyle het. As 'n verteenwoordigende tradisionele stapelvoedsel in Yunnan, kan rysnoedels met enige bestanddeel en kookmetode geïntegreer word om verskillende smake te produseer. Deur die draer van rysnoedels het die ontwerpers hierdie reeks Yunnan-rysnoedelprodukte ontwikkel en ontwerp deur die kleredrag van etniese minderhede in Yunnan en die smake van etniese minderhede te kombineer. Deur moderne voedselbewaringstegnologie word die smaak van Yunnan na die wêreld bevorder.

The Recognition

About the A' Design Award in Silwer

Hometown Flavor Rysnoedel Verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Hometown Flavor Rysnoedel Verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Hometown Flavor Rysnoedel Verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging
Width 145mm x Length 200mm x Height 40mm
Tags
Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology
The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge
How to use vision to express taste is the most challenging part of design.
Research
This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration
Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration
The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow
Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members
Liu Sirong
Image Credits
Image#1: Illustrator, Liu Sirong, Portrait, 2020.

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