Gradient Vodka Soda Wodka Soda Verpakking deur Mark Rowe and John Eresman

Die ontwerp Gradient Vodka Soda Wodka Soda Verpakking deur Mark Rowe and John Eresman is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Gradient Vodka Soda Wodka Soda Verpakking

deur Mark Rowe and John Eresman

Kliënt: Gradient Beverages Corp.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

12,852

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #138803

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Gradient Vodka Soda Wodka Soda Verpakking

Gradient is 'n verpakkingsontwerp vir 'n gemengde pak wodka soda-drankies. Die pak bevat ses windlangs 355 milliliter blikkies met geleidelik afnemende alkoholsterktes van 8, 7, 6, 4, 3 en 2 persent volume. Die blikkies staan in 'n enkele ry binne-in die boks, en 'n stippelmatrikspatroon vervaag van donker na lig oor die ry. 'n Skuins perforasie open die boks van die sterker kant af na die ligter kant toe, sodat die blikkies in daardie volgorde geneem word. Die uitleg moedig matigheid oor 'n aand aan. Drie geure word aangebied: framboos suurlemoen, komkommer kruisement en lemmetjie.

Die Erkenning

Oor die A' Design Award in Brons

Gradient Vodka Soda Wodka Soda Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Gradient Vodka Soda Wodka Soda Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Gradient Vodka Soda Wodka Soda Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Afmetings & Verpakking: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Etikette: gradient, moderation, vodka soda, seltzer, gradually reducing,
Produksietegnologie: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Ontwerpuitdaging: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Navorsing: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspirasie: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Projekduur: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Bedryfsvloei: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Spanlede: Creative Director: John Eresman
Designer: Mark Rowe