Hightail Verpakking deur Angela Spindler

Die ontwerp Hightail Verpakking deur Angela Spindler is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2022

Hightail Verpakking

deur Angela Spindler

Kliënt: Depot Creative

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

13,810

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #139774

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Hightail Verpakking

Die agentskap het die opdrag gekry om die handelsnaam, stemtoon sowel as visuele identiteit en verpakkingsontwerp vir 'n innoverende motorfietshelmbykomstigheid te ontwikkel. Die opdrag het 'n aantal spesifieke kriteria gehad, die verpakking moes 'n unisex-aantrekkingskrag hê, herbruikbaar wees, hoë produksigbaarheid moontlik maak en liggewig wees vir koste-effektiewe vrag. Die slanke en unieke multi-laag film sakkie is ontwerp om aan al die kliënt se vereistes te voldoen, sowel as om alles te bevat wat die koper nodig het om aan die gang te kom; die produk, aanhegselknipsels, spasieerder en hoe-om-te-brosjure.

Die Erkenning

Oor die A' Design Award in Yster

Hightail Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Hightail Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Hightail Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Afmetings & Verpakking: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Etikette: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Produksietegnologie: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Ontwerpuitdaging: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Navorsing: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspirasie: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Projekduur: 2017-2019, Sydney Australia
Bedryfsvloei: Simple tear apart packaging with a zip lock closure for reuse.
Spanlede: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator