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Proshot Coffee Pakket by Mohsen Koofiani
Proshot Coffee Pakket by Mohsen Koofiani
Proshot Coffee Pakket by Mohsen Koofiani
Proshot Coffee Pakket by Mohsen Koofiani
Proshot Coffee Pakket by Mohsen Koofiani

Silwer Verpakking · 2022

Proshot Coffee Pakket

by Mohsen Koofiani

  • A' Design Award in Silwer 2022 in Verpakking
  • CLIENT: Proshot Coffee
  • Estimated Number of Design Views: 39,283
  • Verification code 00AB805FEF · Verify this award
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Colors

About Proshot Coffee Pakket

Die projek toon die proses van koffieproduksie vanaf plant tot aanbieding van die produk. Die skepping van hierdie denkbeeldige reuse en hul nomadiese gereedskap is om die omgewing en verbruikersbewustheid van die moeilike stadiums van koffieproduksie te ondersteun, asook om mense te ondersteun wat hard werk om hierdie produk te maak en nie gesien word nie. Hierdie revolusionêre koffiekarakters verwys na die kind binne-in mense en hul verbeeldingswêreld. Die illustrasie is met die waterverftegniek gedoen. Deur blink dele in die druktegniek te gebruik, sal die pakkies meer sigbaar wees.

About the A' Design Award in Silwer

Proshot Coffee Pakket is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Proshot Coffee Pakket 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Proshot Coffee Pakket is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Press Kit

Unique Properties
The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
Dimensions & Packaging
3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm
Tags
Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
Production Technology
In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic).
Design Challenge
Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
Research
Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter.
Inspiration
The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
Project Duration
The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
Operation Flow
1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Patents
PROSHOT COFFEE Co.
©® 2022
Image Credits
Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani

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