Broken Top Brewing Co Craft Beer Drankverpakking by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Drankverpakking by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2022

Broken Top Brewing Co Craft Beer Drankverpakking

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Drankverpakking

Broken Top Brewing Co Craft Beer is 'n drankverpakkingontwerp geskep vir 'n klein-lot vakmansbierhandelsmerk wat IPA en pilsner maak. Die grafiese patroon is geïnspireer deur ou-tydse speelgoed. 'n Geïntegreerde logo pas aan by die kleurskema van elke produklyn en smelt saam met die patroon om 'n visuele illusie te skep. Die blikkies is gemaak van blou aluminium, doelgemaak om 'n diep vlootblou toon te bereik wat skaars is vir aluminiumblikkies. Uiters hoëspoed-inkstraaldruk met 'n wit ink-laag maak die grafika meer lewendig. Die standaard 211-liggaamsblik hou 12 onse.

The Recognition

About the A' Design Award in Yster

Broken Top Brewing Co Craft Beer Drankverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Broken Top Brewing Co Craft Beer Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Broken Top Brewing Co Craft Beer Drankverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable