Wan Shan Jiu 5696 Baijiu-verpakking by Zhang Yanhui

Wan Shan Jiu 5696 Baijiu-verpakking by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2023

Wan Shan Jiu 5696 Baijiu-verpakking

by Zhang Yanhui

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award in Silwer Winner in Verpakking Category

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The Design

About Wan Shan Jiu 5696 Baijiu-verpakking

Wan Shan Jiu 5696 is 'n verpakkingsontwerp vir 'n eersteklas Chinese Baijiu wat vir die internasionale mark bedoel is. Die bottel het 'n driehoekige vorm wat solied en stabiel is. Die driehoekige vorm verbind dekoratiewe elemente van westerse klassieke argitektuur met die oosterse idee dat drie alle dinge van die wêreld voortbring. Driedimensionele reliëfs van beroemde wêreldlandmerke omring die bottel en suggereer 'n reis om die wêreld. 'n Gegraveerde metaalkenteken dui die gehalte van die produk aan. Die geskenkdoos en die bottel kan albei bewaar en uitgestal word.

The Recognition

About the A' Design Award in Silwer

Wan Shan Jiu 5696 Baijiu-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Wan Shan Jiu 5696 Baijiu-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Wan Shan Jiu 5696 Baijiu-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensions & Packaging: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tags: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Production Technology: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Design Challenge: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Research: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiration: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Project Duration: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Operation Flow: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Image Credits: Xiang Shasha
Wang shijie