Kellipops Verpakking by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2023

Kellipops Verpakking

by Antonia Skaraki

Client: Viap

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Verpakking

Verwenning; Begeerte; Sjokolade heeltemal. Verbeel jou Charlie en die Sjokoladefabriek. Hoe sou 'n dag daar lyk? Die sjokolade-lekkergoed sou uit hulle doppe spring en met ongelooflike intensiteit om jou dans, wat jou roep om saam met hulle te dans en hulle joune te maak. Eers het ontwerpers hulle deur hulle verbeelding gesien en hulle hoor ontplof. Hulle het deur hulle doppe na hulle gekyk en hulle het tot die siel gespreek. Toe het hulle dit ontwerp. Met hulle klank, hulle anatomie, die elemente van reën, en die intense kleure wat die eindelose begeerte daarvoor uitroep.

The Recognition

About the A' Design Award in Yster

Kellipops Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Kellipops Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Kellipops Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas