Tuliplanet Gifts Teeverpakking by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2023
Tuliplanet Gifts Teeverpakking
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award in Brons Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Tuliplanet Gifts Teeverpakking
Tuliplanet Gifts is 'n teegeskenkboks wat vir 'n Chinese teemerk geskep is. Die verpakking is rondom die handelsmerklogo ontwerp, wat 'n tier uitbeeld met 'n tulp in sy bek. Die beeld verwys na die idee dat selfs 'n tier kan stilstaan om aan 'n blom te ruik. Tradisionele motiewe soos 'n kraanvoël, voorspoedige wolke en 'n teetuin is op die boks aangebring. Hierdie elemente verbind die tee binne-in met die natuur en met Chinese kulturele erfenis. Die doel is om te wys dat mense wat in 'n materialistiese era leef, steeds 'n rustige en geestelike oomblik deur die drink van tee kan vind.
The Recognition
About the A' Design Award in Brons
Tuliplanet Gifts Teeverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Tuliplanet Gifts Teeverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Tuliplanet Gifts Teeverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
- Tags
- Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
- Inspiration
- The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
- Project Duration
- Finished in Guangzhou on August 27th, 2021
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