Jiang Hu Alkoholiese Drankverpakking by Wei Li

Jiang Hu Alkoholiese Drankverpakking by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2023

Jiang Hu Alkoholiese Drankverpakking

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award in Yster Winner in Verpakking Category

9,991

Verified Award Winner

Verify Award Status for #142224

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Alkoholiese Drankverpakking

Jiang Hu is 'n verpakkingsontwerp vir huang jiu, 'n tradisionele Chinese rysvyn. Die botteldop is swaar genoeg om as 'n papiergewig gebruik te word, en dit kan ook omgekeer word en as 'n drinkbeker gebruik word. Die bottel hou 'n klein volume, wat by algemene drinkgewoontes pas. Die buitenste boks is van skuim gemaak in plaas van papier, sodat dieselfde boks die bottel tydens aflewering beskerm. Die grafika neem die antieke Chinese simbool as tema en beeld die lewe van 'n swaardvegter uit. Die doel is om 'n ou produk 'n vars beeld te gee.

The Recognition

About the A' Design Award in Yster

Jiang Hu Alkoholiese Drankverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Jiang Hu Alkoholiese Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Jiang Hu Alkoholiese Drankverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei