Dream Dance Ice Ribbon Alkoholiese Drank-verpakking deur Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Die ontwerp Dream Dance Ice Ribbon Alkoholiese Drank-verpakking deur Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2023

Dream Dance Ice Ribbon Alkoholiese Drank-verpakking

deur Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Kliënt: Jiangsu Yanghe Distillery Co., Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #142242

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

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Die Ontwerp

Oor Dream Dance Ice Ribbon Alkoholiese Drank-verpakking

Dream Dance Ice Ribbon is 'n verpakkingstel vir 'n Chinese baijiu-sterk drank. Die stel is 'n blinde boks wat vier bottels in een houer bevat. Elke bottel verwys na een van vier wintersportsoorte: snelskaats, kunsskaats, kegelbal-ys (curling) en ysbaan-hokkie. Die kristaldop is aan die binnekant gegraveer met 'n driedimensionele vorm vir elke sport. Die bottelliggaam is liggewend, en die basisvorm is aangepas van die Ice Ribbon van die Nasionale Snelskaats-ovaal, gekombineer met 'n oneindigheidsimbool. Die boks is afgewerk met bronsdruk, reliëfdruk en sneeuvlok-drukwerk.

Die Erkenning

Oor die A' Design Award in Brons

Dream Dance Ice Ribbon Alkoholiese Drank-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Dream Dance Ice Ribbon Alkoholiese Drank-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Dream Dance Ice Ribbon Alkoholiese Drank-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Afmetings & Verpakking: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Etikette: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Produksietegnologie: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Ontwerpuitdaging: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Navorsing: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspirasie: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Projekduur: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Bedryfsvloei: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Spanlede: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin