Jiangshiguo State Liquor Drankbottelverpakking by Hai Zhu

Jiangshiguo State Liquor Drankbottelverpakking by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2023

Jiangshiguo State Liquor Drankbottelverpakking

by Hai Zhu

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangshiguo State Liquor Drankbottelverpakking

Jiangshiguo State Liquor is 'n verpakkingsontwerp vir 'n beperkte versameling jiang-geur Chinese drank. Die bottel dra 'n verhewe reliëf van bergtrantlyne en goue kolletjies, wat die lande en riviere van China simboliseer. Die oppervlakkleur verskuif van ligblou na inkblou, wat 'n blou lug en groen berge suggereer. Gelukbringende wolke en 'n Loong-figuur is op die twee kante geïllustreer. Die doppie is van soliede hout en metaal gemaak, wat houtnerf en vergulding toon. Die reliëf volg ergonomie, sodat die bottel maklik is om vas te hou. Die verpakking word oopgemaak deur te trek.

The Recognition

About the A' Design Award in Silwer

Jiangshiguo State Liquor Drankbottelverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Jiangshiguo State Liquor Drankbottelverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Jiangshiguo State Liquor Drankbottelverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
Dimensions & Packaging: product dimensions, 120mm x 120 mm x 280 mm
Tags: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
Production Technology: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
Design Challenge: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
Research: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
Inspiration: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
Project Duration: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
Operation Flow: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.