Qingjiu Wynverpakking by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Wynverpakking by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2023

Qingjiu Wynverpakking

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qingjiu Wynverpakking

Qingjiu is 'n verpakkingsontwerp wat geskep is vir 'n wyn wat op vroue gemik is. Die bottel is van glas gemaak en die buiteboks is afgewerk met foeliedruk. Die bottelvorm is geïnspireer deur die vroulike figuur en dra 'n edele en elegante karakter oor wat put uit Oosterse en Westerse kultuur. 'n Dinamiese tekstuur op die boonste deel van die bottel kontrasteer met die gladde onderste deel. Die boksstruktuur word verdeel deur geboë lyne wat aan die liggaam herinner. Die boks is 300 mm hoog, 120 mm lank en 115 mm breed. Die verpakking maak van voor oop en die doppie word losgedraai.

The Recognition

About the A' Design Award in Silwer

Qingjiu Wynverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Qingjiu Wynverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Qingjiu Wynverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging: The box is 300mm high, 120mm long and 115mm wide.
Tags: Women, whisky, bionic, elegant, packaging
Production Technology: The bottle is made of glass and the packaging is foil stamped.
Design Challenge: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration: The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members: Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng