Nikasi Bierbottel-verpakking by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2023
Nikasi Bierbottel-verpakking
by Tiger Pan
Client: Tsingtao Brewery Co., Ltd.
A' Design Award in Silwer Winner in Verpakking Category
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The Design
About Nikasi Bierbottel-verpakking
Nikasi is 'n verpakkingsontwerp vir 'n hoëgehalte witbier. Die bottelnek is driedimensioneel gekerf en dra 'n gereliëfde geometriese figuur van Ninkasi, wat in die mitologie beskryf word as die eerste godin van brouery. Die bottelliggaam is gedeeltelik geskuur, en die verhewe etiket is gevorm om die gewaad van die godin voor te stel. In plaas daarvan om slegs op 'n gedrukte etiket staat te maak, gee die gebeeldhoude glasvorm aan die bier sy identiteit. Die bottel meet 63 mm in breedte, 63 mm in diepte en 225 mm in hoogte. Herhaalde proefwerk en driedimensionele modellering het massaproduksie moontlik gemaak.
The Recognition
About the A' Design Award in Silwer
Nikasi Bierbottel-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Nikasi Bierbottel-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Nikasi Bierbottel-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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