Liang Bai Kai Drinkwaterverpakking deur Tiger Pan

Die ontwerp Liang Bai Kai Drinkwaterverpakking deur Tiger Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Platinum in die Verpakkingsontwerp-kompetisiekategorie.

PlatinumVerpakking· 2023

Liang Bai Kai Drinkwaterverpakking

deur Tiger Pan

Kliënt: Jinmailang Beverage Co., Ltd

Wenner van die A' Design Award in Platinum in die Verpakking-kategorie

415,218

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #145406

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Liang Bai Kai Drinkwaterverpakking

Liang Bai Kai is 'n glasbottel wat ontwerp is vir afgekoelde gekookte drinkwater. Die naam verwys na gekookte water wat afgekoel het, 'n drankie wat lank reeds algemeen in China is. Die bottel dra geen etiket nie. In plaas daarvan word kunswerk uit die Song-dinastie-skildery Riviertoneel uit Tsingming oorgeskilder en deur middel van hitte-oordragdrukwerk op die glas aangebring. Die beeld is oor twaalf bottels verdeel, wat die twaalf tradisionele ure verteenwoordig. Die glasoppervlak voeg glans en tekstuur by. Elke bottel meet 313 millimeter in hoogte en 76,5 millimeter in deursnee.

Die Erkenning

Oor die A' Design Award in Platinum

Liang Bai Kai Drinkwaterverpakking is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Liang Bai Kai Drinkwaterverpakking toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Liang Bai Kai Drinkwaterverpakking is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Afmetings & Verpakking: height 313mm x diameter 76.5mm
Etikette: water, Chinese water, bottle, package, label-less
Produksietegnologie: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Ontwerpuitdaging: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Navorsing: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inspirasie: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Projekduur: The project lasts 5 months, designed in Shenzhen.
Bedryfsvloei: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Spanlede: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Beeldkrediete: Tiger Pan