Dukang Liquor Drankbottelverpakking by Tiger Pan

Dukang Liquor Drankbottelverpakking by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2023

Dukang Liquor Drankbottelverpakking

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #145418

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Colors

The Design

About Dukang Liquor Drankbottelverpakking

Dukang Liquor is 'n verpakkingsontwerp vir 'n Chinese baijiu. Die bottel is van bo tot onder gevorm om die abstrakte profiel van Cao Cao uit te beeld, 'n historiese militêre strateeg en digter wie se verse die handelsmerk sy naam gegee het. Die doppie herinner aan die hoofbedekking van amptenare uit die tydperk ná die Han-dinastie, en die lyf is soos 'n gewaad uitgekerf, wat ook 'n stewige greep bied. Glas word gebruik in plaas van die keramiek wat algemeen by soortgelyke handelsmerke voorkom, sodat die oppervlak glans en tekstuur verkry. Die buiteboks is versier met 'n vektorskildery van Luoyang, die antieke hoofstad.

The Recognition

About the A' Design Award in Silwer

Dukang Liquor Drankbottelverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Dukang Liquor Drankbottelverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Dukang Liquor Drankbottelverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan