Chinese Style Coffee Koffieverpakking-illustrasie by Weina Xiao

Chinese Style Coffee Koffieverpakking-illustrasie by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award in Goud in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

GoudGrafika· 2023

Chinese Style Coffee Koffieverpakking-illustrasie

by Weina Xiao

Client: Manta Ray Coffee Roasters

A' Design Award in Goud Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #145544

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Style Coffee Koffieverpakking-illustrasie

Chinese Style Coffee is 'n reeks illustrasies wat vir 'n koffieboonhandelsmerk geskep is en op verpakking en plakkate toegepas word. Die illustrasies kombineer koffiekultuur met tradisionele Chinese kultuur. Karakters uit die Peking-opera en Chinese swaardvegters vervang die gewone figure van koffie-advertensies. Die houdings kom uit Peking-opera-uitvoerings en herinner aan die gebaar van die optel van 'n koffiekoppie. Elke illustrasie is in 'n potloodstyl met die Procreate-toepassing geteken, wat 'n handgemaakte gevoel en fyn detail behou. Die grootte van elke illustrasie is 21 by 29,7 sentimeter.

The Recognition

About the A' Design Award in Goud

Chinese Style Coffee Koffieverpakking-illustrasie is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Chinese Style Coffee Koffieverpakking-illustrasie 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Chinese Style Coffee Koffieverpakking-illustrasie wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging: Illustration size:21cmx29.7cm,300pdi
Tags: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration: The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members: Weina Xiao
Image Credits: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021