Yi Xin Distillation Spiritusverpakking by Tiger Pan

Yi Xin Distillation Spiritusverpakking by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award in Goud in Verpakkingsontwerp Competition Category.

GoudVerpakking· 2023

Yi Xin Distillation Spiritusverpakking

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award in Goud Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #145831

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Xin Distillation Spiritusverpakking

Yi Xin Distillation is 'n verpakkingsontwerp vir 'n Chinese spiritushandelsmerk. Die bottel is van glas gemaak, wat die glans en tekstuur van die oppervlak verhoog en die produk onderskei van soortgelyke spiritusdranke wat in keramiekhouers verkoop word. 'n Draak, geteken in 'n antieke Chinese styl, klou aan die bottelnek vas en dien as die hoofidentifiseerder, sodat geen gedrukte etiket nodig is nie. Die buitenste doos is eenvoudig en volg die simmetrie van tradisionele Chinese ontwerp. Die bottel meet 180 by 130 by 285 millimeter. Die doel is om 'n lang erfenis in 'n eietydse vorm aan te bied.

The Recognition

About the A' Design Award in Goud

Yi Xin Distillation Spiritusverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Yi Xin Distillation Spiritusverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Yi Xin Distillation Spiritusverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan