Yep Kollageenproduk-verpakking by Tiger Pan

Yep Kollageenproduk-verpakking by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award in Goud in Verpakkingsontwerp Competition Category.

GoudVerpakking· 2023

Yep Kollageenproduk-verpakking

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award in Goud Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep Kollageenproduk-verpakking

Yep is verpakking wat ontwerp is vir 'n drinkbare kollageenproduk. Die buiteboks het 'n driehoekige vorm, gekies om stabiliteit en krag te suggereer. Die boks is gemaak van papierpulp, 'n herwinbare materiaal, en die buiteboks meet 170 mm by 100 mm by 186 mm. Binne word die drinkbare kollageen in 'n glasbottel gehou. Die etiket is gedruk met 'n deursigtige foelie, wat 'n klam en vars voorkoms gee. Die pienk logo dra jeugdigheid en lewenskrag oor. 'n Duidelike inligtingsuitleg en 'n eenvormige reeksstelsel help kopers om die produk van 'n afstand af te herken.

The Recognition

About the A' Design Award in Goud

Yep Kollageenproduk-verpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Yep Kollageenproduk-verpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Yep Kollageenproduk-verpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan