Yunnan Baiyao Tandepasta-verpakking deur Tiger Pan

Die ontwerp Yunnan Baiyao Tandepasta-verpakking deur Tiger Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2023

Yunnan Baiyao Tandepasta-verpakking

deur Tiger Pan

Kliënt: Yunnanbaiyaogroup Co., Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

20,110

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #145832

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yunnan Baiyao Tandepasta-verpakking

Yunnan Baiyao is 'n verpakkingsontwerp vir 'n reeks kindertandepasta. Die handelsmerkkarakter is 'n babawolkie, geïnspireer deur die handelsmerknaam, waarin "yun" wolk beteken. Die karakter verskyn met verskillende gesigsuitdrukkings om verskillende ouderdomme aan te dui. Die illustrasies is geteken in 'n kinderskilderystyl om die aandag van moeders op die rak te trek. Die boksies pas by sowel horisontale as vertikale rakplasing, en die aarbei-boksies kombineer tot 'n groter aarbeibeeld. Die verpakking is gemaak van PLA, wat binne twee tot tien maande afbreek.

Die Erkenning

Oor die A' Design Award in Brons

Yunnan Baiyao Tandepasta-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yunnan Baiyao Tandepasta-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yunnan Baiyao Tandepasta-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Afmetings & Verpakking: Width 46mm x Depth 39mm x Height 159mm
Etikette: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Produksietegnologie: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Ontwerpuitdaging: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Navorsing: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspirasie: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Projekduur: The project lasts 2 months, designed in Shenzhen
Bedryfsvloei: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Spanlede: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Beeldkrediete: Tiger Pan