Mugo Gebottelde Koeldrank-Etiket by Tanya Dunaeva

Mugo Gebottelde Koeldrank-Etiket by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2023

Mugo Gebottelde Koeldrank-Etiket

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner
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Colors

The Design

About Mugo Gebottelde Koeldrank-Etiket

Mugo-soda bestaan uit vier soorte drankies wat Mocktails, Lemonades, Pittige stroop en Energetics is. Al die resepte is eksklusief uitgevind. Die oorspronklike benadering in produkskeppings vereis soortgelyke benadering in verpakkingsontwerp. Die oplossing vir hierdie probleem is 'n tipografiese een. Dit is gebaseer op die ontwerp van die klassieke etiket van tradisionele duur alkoholiese drankies, maar om die oorspronklikheid en nuwigheid van die produk aan te bied, met 'n beduidende heroorweging van die klassieke. Die multi-lae en kontrasterende ontwerpstruktuur maak ontwerp individueel en merkwaardig.

The Recognition

About the A' Design Award in Brons

Mugo Gebottelde Koeldrank-Etiket is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Mugo Gebottelde Koeldrank-Etiket 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Mugo Gebottelde Koeldrank-Etiket bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin