White Friday Wit Vrydag by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.
YsterReklame· 2023
White Friday Wit Vrydag
Client: White Friday Project
A' Design Award in Yster Winner in Reklame Category
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- Verified Award Winner
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The Design
About White Friday Wit Vrydag
Wit Vrydag is 'n sleutelbeeld wat geskep is vir 'n seisoenale verkoopsveldtog en gebruik word as 'n promosie-tydskrifomslag. Die komposisie toon geskenkbokse wat op mekaar gestapel is. Die bokse verskil in grootte en vorm om verrassing voor te stel. 'n Model uit die teiken-ouderdomsgroep is in die middel geplaas, binne-in 'n groot geskenkboks, om 'n direkte skakel met die gehoor te skep. Die geskenkbokse verwoord die idees van gee en waardering. Die visuele beeld is daarop gemik om belangstelling in die veldtog se aanbiedinge te bou en verkope te ondersteun.
The Recognition
About the A' Design Award in Yster
White Friday Wit Vrydag is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat White Friday Wit Vrydag 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. White Friday Wit Vrydag word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
- Inspiration
- the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.
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