Mouled Bonbon Seisoenale Verpakking deur Kamal Rizk - Bold Branding

Die ontwerp Mouled Bonbon Seisoenale Verpakking deur Kamal Rizk - Bold Branding is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2023

Mouled Bonbon Seisoenale Verpakking

deur Kamal Rizk - Bold Branding

Kliënt: Voila Dessert shop

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

12,962

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #147557

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Mouled Bonbon Seisoenale Verpakking

Dit is 'n verpakkingsontwerp vir spesiale bonbon-grootte neutekonfyt wat slegs vir die Mouled-geleentheid gemaak word. Die ontwerpkonsep is gebaseer op die vorm van 'n toegedraaide bonbon wat aangepas is by die lengte van die buis. Die ontwerper het die Mouled tradisionele volksfees vereenvoudig tot minimale ikoniese elemente deur duidelike geometriese lyne te gebruik. Hy het die Pop, Ridder, Perd, Bose Oog, en Duif met lewendige kleurblokke geskep. Deur dieselfde geometriese styl te gebruik, het hy die Mouled Bonbon vetgedrukte tipografie geskep wat die konsep saamvat. Hierdie Mouled Bonbon is 'n moderne interpretasie van 'n antieke konvensionele viering.

Die Erkenning

Oor die A' Design Award in Yster

Mouled Bonbon Seisoenale Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Mouled Bonbon Seisoenale Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Mouled Bonbon Seisoenale Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Afmetings & Verpakking: Tube Width 100 x Diameter 100 x Height 270
Etikette: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Produksietegnologie: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Ontwerpuitdaging: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Navorsing: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspirasie: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Projekduur: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Bedryfsvloei: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Spanlede: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Beeldkrediete: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022