Chaos Pogo Handelsmerk-mascotte by Xudong Zhang and Hao Tan

Chaos Pogo Handelsmerk-mascotte by Xudong Zhang and Hao Tan is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

YsterReklame· 2023

Chaos Pogo Handelsmerk-mascotte

by Xudong Zhang and Hao Tan

Client: Chaos Pogo

A' Design Award in Yster Winner in Reklame Category

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Verified Award Winner
Verify Award Status for #147863

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chaos Pogo Handelsmerk-mascotte

Wow is 'n handelsmerk-mascotte geskep vir Chaos Pogo, 'n oop kroegmerk gerig op jong mense. Die mascotte is gebaseer op die ratel, 'n dier wat gesien word as 'n simbool van hartstog, jeug en dapperheid. 'n Plat kop met wit hare, skerp kloue en 'n kenmerkende stert maak die karakter maklik herkenbaar. Ferm oë met rooskleurige pupille voeg 'n gevoel van geheimsinnigheid by. Die vrymoedige voorkoms weerspieël die handelsmerk se kultuur en karakter. Simbole wat van die mascotte afgelei is, word ook op handelsmerkprodukte toegepas, wat die band tussen kliënte en die handelsmerk versterk.

The Recognition

About the A' Design Award in Yster

Chaos Pogo Handelsmerk-mascotte is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Chaos Pogo Handelsmerk-mascotte 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Chaos Pogo Handelsmerk-mascotte word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tags: Pub IP, Brand Image, Mascot, WOW, Youth
Production Technology: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Design Challenge: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Research: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiration: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Project Duration: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Operation Flow: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Team Members: Xudong Zhang and Hao Tan