Changbai Snow Waterbottel-verpakking deur 37Design

Die ontwerp Changbai Snow Waterbottel-verpakking deur 37Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2023

Changbai Snow Waterbottel-verpakking

deur 37Design

Kliënt: Nongfu Spring

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

33,653

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #149297

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Changbai Snow Waterbottel-verpakking

Changbai Snow is 'n verpakkingsontwerp vir gebottelde natuurlike bronwater wat uit die woude van die Changbai-berg in die noordooste van China verkry word. Die etiket word op beide kante van die bottel gedruk. Die voorkant dra 'n uitgesnyde beeld van beskermde diere uit die waterbrongebied, en die agterkant dra 'n foto van die sneeubedekte berglandskap. Die water binne-in die bottel dien as 'n lens en vergroot die agterste beeld. Wanneer die bottel gedraai word, ontstaan 'n parallakseffek wat die toneel laat lyk asof dit beweeg. Die bokant van die bottel is in 'n bergvorm gesny met yskristalpatrone.

Die Erkenning

Oor die A' Design Award in Silwer

Changbai Snow Waterbottel-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Changbai Snow Waterbottel-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Changbai Snow Waterbottel-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Nongfu Spring Changbai Mountain White Snow Natural Spring Water.

Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.

A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.

We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.

Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection.
Afmetings & Verpakking: Width 60mm x Depth 220mm x Height 220mm
Etikette: Packaging Design,Beverages,Label design
Produksietegnologie: "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."

The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.

"Under existing production conditions, produce the results that best fit the design."

The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability.
Inspirasie: We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.

We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.

The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Projekduur: Nongfu Spring 2021 April launched a new product Changbai Snow
Bedryfsvloei: The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Spanlede: Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao