Co-Grain Graanverpakking deur Lide Ma, Zhiyi Zou and Yuxuan Mao

Die ontwerp Co-Grain Graanverpakking deur Lide Ma, Zhiyi Zou and Yuxuan Mao is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2023

Co-Grain Graanverpakking

deur Lide Ma, Zhiyi Zou and Yuxuan Mao

Kliënt: Co-Grain

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

12,214

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #150157

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Co-Grain Graanverpakking

Co-Grain is 'n graanverpakking wat omskep kan word in 'n voselvoerder. Die verpakking is gemaak van hoësterkte-kraftpapier, wat gedruk, bedek, uitgesny, verlym en gevorm word. Wanneer graan nie voor die vervaldatum klaargemaak kan word nie, word die boks in vier stappe verander. 'n Skeurring aan die boonste deel vorm 'n tou om op te hang, die basis word oopgemaak en 'n steun word ingevoeg om 'n staanplatform te skep, en 'n binne-opening word geskeur om toegang tot die graan te verkry. Die ontwerp verminder voedselvermorsing en help voëls om kos in stede te vind.

Die Erkenning

Oor die A' Design Award in Brons

Co-Grain Graanverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Co-Grain Graanverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Co-Grain Graanverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Afmetings & Verpakking: Length 86mm Width 100mm Height 225mm
Etikette: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Produksietegnologie: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Ontwerpuitdaging: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Navorsing: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspirasie: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Projekduur: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Bedryfsvloei: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patente: Patent application in process
Spanlede: Designer: Zhiyi Zou
Designer: Yuxuan Mao