Dog Yep Troeteldier-versnaperingverpakking by Rodrigo Chiaparini

Dog Yep Troeteldier-versnaperingverpakking by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2023

Dog Yep Troeteldier-versnaperingverpakking

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner
Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Troeteldier-versnaperingverpakking

Dog Yep is 'n verpakkingskonsep vir 'n reeks funksionele hondeversnaperings. Die hoofelement van die logo verwys na die idee dat honde moet speel en aktief moet bly, en dit herhaal ook die vorm van die versnapering self. Geïllustreerde karakters en 'n helder kleurpalet skep 'n speelse voorkoms en maak dit maklik vir die produklyn om op rakke en in aanlyn winkels op te val. Die versnaperings word aangebied in blikformate wat gekies is om by die segment te pas. Die doel van Dog Yep is om spel en aktiwiteit deur gesonde voeding aan te moedig.

The Recognition

About the A' Design Award in Brons

Dog Yep Troeteldier-versnaperingverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Dog Yep Troeteldier-versnaperingverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Dog Yep Troeteldier-versnaperingverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin