Gatorade Fuel Rover Bottelstoorwaentjie by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.
BronsReklame· 2023
Gatorade Fuel Rover Bottelstoorwaentjie
by PepsiCo Design and Innovation
A' Design Award in Brons Winner in Reklame Category
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- Verified Award Winner
- Verify Award Status for #150636
The Design
About Gatorade Fuel Rover Bottelstoorwaentjie
Die Gatorade Fuel Rover is 'n mobiele bottelstoorstelsel vir sportspanpersoneel. Die Fuel Rover stoor en vervoer 'n groot aantal spelerbottels rondom die veld. 'n Stoorbak by die basis kan 'n ekstra bottelrak, ys, voorraad of versamelde afval huisves. 'n Nutspaneel aan die agterkant dra drie stoorsakke wat vasgemaak word vir opleidings- of dieetkundige voorraad. Die ontwerp bevry personeel daarvan om items op hulle persoon te dra en maak vinniger beweging langs die kantlyn moontlik. Die Fuel Rover verbeter 'n vroeëre bottelstoorontwerp.
The Recognition
About the A' Design Award in Brons
Gatorade Fuel Rover Bottelstoorwaentjie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Gatorade Fuel Rover Bottelstoorwaentjie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Gatorade Fuel Rover Bottelstoorwaentjie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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