Oat Milk Primêre Funksie: Drankverpakking by Wallrus Design Studio

Oat Milk Primêre Funksie: Drankverpakking by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2023

Oat Milk Primêre Funksie: Drankverpakking

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #150948

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oat Milk Primêre Funksie: Drankverpakking

Boekteks: Hawermelk is 'n verpakkingsontwerp vir 'n plantgebaseerde melkdrankie wat van hawer gemaak word. Die verpakking is 'n aseptiese kartondoos wat 85 mm breed, 85 mm diep en 230 mm hoog is, en die grafika word deur fleksografiese druk toegepas. Illustrasies van jong mense met verskillende leefstyle verskyn op die verpakking om die drankie as nuut en voedsaam voor te stel. Gesonde daaglikse gewoontes word op 'n subtiele manier binne die beelde uitgebeeld. Die ontwerp is daarop gemik om op die rak uit te staan en verbruikers wat nog nie die smaak van hawermelk ken nie, uit te nooi om dit te probeer.

The Recognition

About the A' Design Award in Brons

Oat Milk Primêre Funksie: Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Oat Milk Primêre Funksie: Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Oat Milk Primêre Funksie: Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio