Waggner Coffee Koffieverpakking by Wallrus Design Studio

Waggner Coffee Koffieverpakking by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2023

Waggner Coffee Koffieverpakking

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Koffieverpakking

Waggner Koffie is 'n verpakkingsontwerp vir 'n Duitse koffiehandelsmerk. Die sakkie is geïllustreer met ou Duitse houtvensters, geteken in 'n liniêre styl, met die handelsmerksimbool in die middel geplaas. Die simbool toon 'n takbok wat in sy huis sit en koffie drink, met 'n lig agter hom, 'n verwysing na mense wat snags wakker bly en koffie drink. Die ontwerp is met rotogravure gedruk op 'n gemetalliseerde koffiesakkie wat 100 by 70 by 280 millimeter meet. Die doel is om die handelsmerk maklik herkenbaar te maak op 'n vol winkelrak.

The Recognition

About the A' Design Award in Yster

Waggner Coffee Koffieverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Waggner Coffee Koffieverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Waggner Coffee Koffieverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio