Precious Pastries Gebakverpakking by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2023
Precious Pastries Gebakverpakking
A' Design Award in Silwer Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Precious Pastries Gebakverpakking
Precious Pastries is 'n verpakkingsontwerp vir Bazhen-koek, 'n tradisionele Chinese gebak wat agt kosbare bestanddele bevat. Die buitenste boks en die papierhandvatsel kombineer om die vorm van 'n kraanvoël te vorm, 'n voël wat gesondheid en 'n lang lewe in die Chinese Taoïstiese kultuur verteenwoordig. Die konstruksie is omgewingsvriendelik en bespaar koste. Wanneer die boks oopgemaak word, vorm die bokant 'n volledige beeld, en die verskillende kante van vier bokse sluit aan tot een groter prentjie. Die ontwerp verbind die kultuur van 'n eeu-oue handelsmerk met oosterse estetika.
The Recognition
About the A' Design Award in Silwer
Precious Pastries Gebakverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Precious Pastries Gebakverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Precious Pastries Gebakverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
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