Kanpai Sitrus Likeur Verpakking by Hui Tu

Kanpai Sitrus Likeur Verpakking by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2024

Kanpai Sitrus Likeur Verpakking

by Hui Tu

Client: Hungkung University

A' Design Award in Yster Winner in Verpakking Category

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Colors

The Design

About Kanpai Sitrus Likeur Verpakking

Kanpai is 'n verpakkingsontwerp vir 'n sitrus likeur wat in Taichung Stad, Taiwan, vervaardig word. Taichung Stad is die grootste sitrusverbouingsgebied in Taiwan, tog was plaaslike sitrus likeur skaars, so 'n nuwe verwerkingsmetode is vir die drankie ontwikkel. Die naam Kanpai beteken "bottoms up" in Chinees en verwys na 'n viering. Geometriese beelde van tankan- en ponkan-sitrusvrugte vorm die hoofikone van die verpakking. Die tekstuur van sitrusskil word deur gedeeltelike glasuur en ponsing uitgebeeld. Die verpakking meet 80 by 80 by 240 millimeter.

The Recognition

About the A' Design Award in Yster

Kanpai Sitrus Likeur Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Kanpai Sitrus Likeur Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Kanpai Sitrus Likeur Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022